Private labels, price rivalry, and public policy
نویسندگان
چکیده
منابع مشابه
Private Labels, Price Rivalry, and Public Policy¤
The article examines how the existence of a retailer owned brand, private label, a¤ects the price setting of a national brand. We ...nd that the potential for a private label introduction may lead to price concessions from the national brand producer, but that actual private label introduction as such may very well lead to higher retail prices on national brands. We argue that this may have imp...
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ژورنال
عنوان ژورنال: European Economic Review
سال: 2007
ISSN: 0014-2921
DOI: 10.1016/j.euroecorev.2006.01.001